With the multitude of different sized devices and operating systems, businesses are now faced with the task of making their websites look equally attractive and navigable regardless of the screen size. Desktop monitors, tablets and handheld devices not only require sizing adjustments but they also demand compatibility.
For example, if a website uses Flash, it won’t be visible on an iPad. MY Tupelo Entertainnment, a leading producer of reality TV shows like Pros vs. Joes, Baggage Battles, and Ghost Adventures, needed a solution that would address this compatibility issue and provide all visitors to their website, regardless of their device, with the ability to view promotional clips and updates of their shows.
“The new buzz word in website development circles is responsive theme,” says Roger Schnur, Owner of ABI Hosting and developer of the new MYTupeloEntertainment.com website.
“The folks at MY Tupelo Entertainment needed a solution they could take with them and have at the ready any time an opportunity presented itself to showcase their work. We migrated their content to a new responsive theme and also integrated a new video distribution technology that makes compatibility universal across all devices.” Suffice to say that people want to access their information quickly wherever they are, with whatever device they have. Responsive themes are just one more step in providing a smoother experience.